How to Stop AI making you Dumber + Midjourney Video + Shutterstock rebrand


In this week's email:
Shutterstock´s rebrand - When to expect GPT 5 - AI Starwars - Midjourney Video - AI is making you dumb.

AI reduces brain activity – So are we making ourselves dumber?

A recent study showed that using AI to write an essay reduces brain activity and recall compared to people writing independently or using Google to assist.

No surprise - if you don't do the thinking, you don't get the learning.

How much of your thinking are you outsourcing to AI, and where is the line?

Let's explore using AI as a helper and not a detractor using a real-world example.

I have a few ideas to build AI GPTs or Gems:

  1. Personalised AI Ghostwriter
  2. An ´IF-THEN´ plan generator
  3. AI critique of my performance as a podcast host
  4. Morning motivation bot
  5. Social media analyser that explains the psychology of a post

In which above scenarios am I;
Making myself dumber,
Helping to lighten a cognitive load or
Using AI as a superpower

1. = Making myself Dumber - Writing is a process by which we clarify our thinking. Using AI to write social media posts means you lose your voice and your critical thinking. If you outsource the hard part, you won't get the gains. Imagine sending AI to the gym for you.

2. = Lightening the load. An 'If-Then' plan is a way to improve habits by coming up with a plan of action before you need to rely on will power. Using AIs knowledge and breadth of ideas to complete menial tasks is a good way to get more done.

(BTW This tool is in my upcoming 30-Day digital Dopamine Reset cohort) eg. If I find myself aimlessly scrolling on my phone, then I will...

Mind & Focus (The 10-Second Reset)
..lock my phone, close my eyes, and take three slow, deep breaths
....think of one thing I am looking forward to today or tomorrow.
Body & Movement (The Pattern Interrupt)
...stand up, put my phone down, and do 5 squats
....do a 30-second neck and shoulder stretch.
Environment & Order (The Quick Win)
...put one item near me back in its proper place
....delete three old photos or one unused app from my phone.
Planning & Intention (The Redirect)
....set a timer for 10 minutes and put my phone in a drawer until it goes off
....pick up a physical book and read a single paragraph.

3. = AI Superpower. Using AI to analyse large amounts of data and provide feedback to you is one of its superpowers. This can be even more useful if you're asking for feedback on yourself - it's very difficult to be objective on our own work.

4.= AI Superpower. State control is one key element to peak performance. Getting a little outside assistance from AI to motivate and reinforce habits is a good use.

5. = AI Superpower. Asking AI to find an underlying pattern and explain it to you can be a great way to learn. In this case, analysing successful posts and looking for frameworks I can use helps me be more productive and improve my depth of understanding.

What GPTS are you building?

Solo Founder To Global Studio. Erin Sarofsky's Creative Code

video preview

Its hard to start a business, it's harder to do it alone and even harder in a male-dominated field. Erin Sarofsky has risen to the top of the motion design industry to work on Marvel films and huge brands like Apple.

She shares with us her mindset and tips for a successful creative career.

Watch it here

In a rush but want to get the insights, I compressed them into a one-pager for my email list here

The State of AI Video

Midjourney have released video mode, you can now animate any of your previous renders. It'll cost you 8x more credits than an image. Find out all the details here.

My immediate thought is, how does it compare to Google's Veo 3? We'll see as people start using it, but one advantage Veo 3 has is that it does audio generation and lip syncing too.

I suspect the viral hits ASMR Yeti and Stormtrooper Vlogs (see below) may have made use of Veo 3.

video preview

It's interesting to note that Veo 3 isn't the top of some leaderboards. China is leading the show with higher quality and cheaper models iin user preference tables.

Chat GPT 5 to launch this summer

Open AI launched a new podcast, and episode one was an interview with Sam Altman. One thing he revealed is that GPT-5 will be released this summerpotentially we'll get a new name... finally. Expect an improvement similar to the step cange from 4 to 4.5

Here are some of the highlights.

  • Our kids will never be smarter than AI. Sam anticipates AI greatly enhancing his child's capabilities.
  • OpenAI has not implemented advertising and is strongly against modifying AI output for ads, which Altman sees as potentially damaging user trust.
  • Future of Hardware and Software with AI: Altman envisions future computers designed specifically for AI, allowing for more intuitive interactions beyond traditional methods.
  • Advice for the Future Workforce: Altman advises young professionals to learn to use AI tools and develop skills like resilience, adaptability, creativity, and understanding others' needs.

Shutterstock Rebrands and Goes All-in on AI - people are buying in.

Shutterstock is repositioning itself as a cutting-edge creative technology company, leveraging generative AI to streamline content creation and partner with businesses in new, innovative ways. The rebrand is a strategic "reintroduction" to emphasise this evolution from a stock image provider to a sophisticated, AI-powered creative partner.

If you thought that shutterstock was going to die out with the Generative AI this may surprise you:

Business Growth: Shutterstock reported a 7% revenue increase in 2024, reaching $935.3 million, driven by its AI and content creation initiatives.

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