It was inevitable I think AI is better than the average human.
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It has been a huge week in AI, I feel like we hit a tipping point in AI VFX, Coding and language models where they truly for the first time operate at a human level or better than the average.
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Plus the first AI platform to generate video ads, trained on 1,000s of winning ads - how long before there's no human in the loop?
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And if that gives you AI anxiety check out how to be a Mindful creative in the latest podcast
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Watch the Latest Podcast Episode with the multi-talented, Radim Malinic, Executive Creative Director, Tedx Speaker and acclaimed author of 'Mindful Creative,' who shares how to be a mindful creative.

Icon - First all in one Ad creation platform

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Write the script, label footage, edit footage, generate AI avatars, Auto upload, analyse results, spy on competitors, it does a lot.
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And it's trained on 1000s of high-performing ads. You still need a human but how long before that is all automated and changes to creative is made at the speed of AI.
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It seems somewhat inevitable that bread-and-butter jobs like these social media ads will disappear in 2025. As creatives, we need to double down on what makes us unique, what excites us and inspires us, and leave this trash to the AI.

Pikadditions: Add Anything to any Video

Add anyone or anything to any video, whether that’s a video you shoot yourself or a favourite clip. You can Upload any video then upload an image, add a prompt and it will magically insert your reference image into the video.
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People have been having a lot of fun with this on X, click the image to see, and the results are impressive - yeah it might not work every time but the amount of time to do it in post would be exponentially greater:

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Topaz AI Video restoration

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Project Starlight: the first-ever diffusion model for video restoration. Enhance old, low-quality videos to stunning high-resolution. Topaz have embraced the diffusion model to imagine upscaling of video like we have only seen in movies.

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7 Explosive AI Video Breakthroughs

These technologies have come of age:
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​Omni human - realistic AI avatars from an image - MoCapade 3.0 incredible motion capture from a video input - IdeoJam from Meta solves the AI video physics problem - AI rendering using a combination of tools like Krea and Runways video to video models you can layer on AI rendered detail.
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​Bilawal Sidhu does an excellent job of explaining how all this could come together in 2025 and I know it's overused but it really is 'game-changing' and 'mindblowing' for the video industry.

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VIbe Coding

The co-founder of Open AI and renowned computer scientist is now using AI to code for him in what he has termed 'Vibe Coding'. This opens a lot of possibilities for non technical creatives with an LLM and a great idea.